Wednesday, September 20, 2006
"What Happens Here, Stays Here"
The creative director of the well-known advertising tourism campaign for Las Vegas - What Happens Here, Stays Here - was the guest speaker at the Pikes Peak Advertising Federation's luncheon Tuesday.
Randy Snow of R&R Partners showed the group of advertisers the progression of the ad campaign from capitalizing on the traveler's need for freedom to capitalizing on the idea that Vegas is a playground for adults where they can misbehave. The reason for the campaign's success was the actors who improvised in many of the commercials, according to Snow. The commercials hit home with viewers because a lot of the commerical's message was left unsaid, leaving the viewer to become engaged in the story line, Snow said.
The Pikes Peak Advertising Federation is collecting nominations for the 2006 ADDY Awards. Submissions are due Oct. 10. For more information, visit www.ppaf.org
The next Pikes Peak Advertising Federation luncheon, Oct. 10, will feature Jake Jabs, owner of American Furniture Warehouse.