Best ... year .... ever!
Denver enjoyed a record-breaking year for tourism in 2006, according to a study released today. The study by Longwoods International found Denver welcomed 11.7 million overnight visitors last year, a 13 percent increase over the year before. Metro Denver visitors spent a record $2.76 billion in 2006.
Leading the trend were increases in visits to friends and family, up 17 percent, “marketable” visitors, which climbed a record 12 percent, and business travelers, up 7 percent. Marketable visitors are defined as visitors who are not visiting friends or relatives and could therefore travel to any destination, but chose to visit Denver. They’re the most valued because they stay in commercial accommodations and spend more money. Marketable visitors spent an average of $93 per day per person in 2006, vs. $43 per person per day for people staying with friends and relatives.