Times covers Disaboom

The New York Times ran a story Tuesday on Disaboom.com, the new Web site targeting the 50 million Americans with physical or mental disabilities. The story mentioned co-founder Dr. Glen House, though it doesn’t note that he is from Colorado Springs. The Gazette profiled Disaboom earlier this year.

Marketing to people with disabilities may look great on paper, but it’s not easy, the New York Times story said. “We’re just spread out over all kinds of walks of life — from different races to different religions to different income levels and education,” said Eric Lipp, founder of the Open Doors Organization, a nonprofit group that consults with companies about the disability market.