Friday, May 30, 2008

Praco is keeping up with the Vladimir Joneses

A press release from Colorado Springs ad agency PRACO announced the 38-year-old company had changed its name to... Vladimir Jones.

"I felt strongly that it was time to make some mammoth changes, including moving on from the 38-year-old name that we chose when we founded the company in our early twenties," PRACO founder Nechie Hall said in the release.

The release came with a booklet dubbed "The Tao of Vladimir Jones" filled with nuggets of wisdom such as, "Relevance is even more important than really good photography" and "If it's never been done before, there may be a reason."

Pithy, to be sure, but it should be noted that they're still answering the phones with "PRACO."

1 comment:

Amy said...

You've got to be kidding me, right? Vladimir Jones? I guarantee you, if I'm doing business with these guys, and I see this name change, I've completely lost confidence in them.