Suzanne Zuniga, COO of the Colorado Springs-based CorVirtus consulting firm, shows up in the June edition of Entrepreneur's StartUps magazine as a source for their piece "Startup Smarts ... The recipe for success: Keep it simple." Zuniga makes the point (No. 8 on the list) that you should create a rigorous online form for job applicants "with elimination criteria related to scheduling, salary and educational level" to make the process less arduous. "Select out vs. select in," Zuniga said.