
According to Carol Odell, chief executive officer for the BBB of SC, membership has been steadily increasing over the past four years. The BBB of SC has achieved a market penetration of about 11 percent, compared with other Bureaus in the U.S. who average a 6 percent penetration. The majority of members in the BBB of SC are companies located in the Pikes Peak region, but an increasing number are joining from other areas of Southern Colorado, the local bureau said.
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