Springs student 2nd in direct marketing competition

Sara Betts of Colorado Springs was part of the student team from the University of Northern Colorado's Monfort College of Business that finished second in the Direct Marketing Educational Foundation's annual Leonard J. Raymond Collegiate ECHO Competition. This marks the eighth time a direct marketing team from UNC has placed in the top three. The Monfort team's campaign, one of 120 entered in the nationwide competition, was titled "It Starts Here" and targeted marketing and advertising professionals with a brand identity for direct mail on behalf of the U.S. Postal Service. First place in the undergraduate student competition went to the State University of New York (SUNY), Plattsburgh.