Downtown Colorado Springs' Holly Sugar Building (above, left) became the FirstBank Building with the flick of a switch this week. Installation of "1STBANK" signs at the top of each side of the 14-story building was completed Wednesday, and, at 5 p.m. the signs (seen as they were being installed, above right) were illuminated. FirstBank of Colorado Springs announced Dec. 12 it has acquired the naming and signage rights to the downtown landmark, which was known for decades by the name of the Holly Sugar Co. that was headquartered there from 1967 through 1997. The building, at 2 N. Cascade Ave., is part of the Palmer Center complex, which includes the Wells Fargo bank tower and the Antlers Hilton hotel. FirstBank of Colorado Springs is owned by FirstBank Holding Co. of Colorado, based in suburban Denver. Signs in the building's lobby and in an underground parking garage are still being changed.
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