Thursday, August 2, 2007

Stewart Title emphasizes Hispanic homeowners in the Springs

The Colorado Springs division of Stewart Title of Colorado has launched a full-service title and closing team targeting Hispanic home buyers and sellers. The Hispanic team will be based out of Stewart Title's downtown Springs office in the Plaza of the Rockies office complex, 111 S. Tejon St., Suite 111.

The Springs' rising Hispanic population was cited as a reason for offering the services. In addition to offering escrow documents and closing materials in Spanish, Stewart Title will have Spanish speaking employees and a "culturally relevant approach to servicing Hispanics," the company said. Stewart Title is committed to making its services “more welcoming to the Hispanic community,” said Tammy Perez-Baca, regional multicultural markets director for Stewart Title Guaranty Co.

Ken Barela, chairman of the Colorado Springs Hispanic Chamber of Commerce's board of directors, said businesses must understand the markets they serve. “There are rapid changes in our community's demographics occurring and the overall consumer base is requiring businesses to better understand the culture, values and different perspectives associated with this new era of diversity,” Barela said.

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