Wednesday, October 3, 2007

American Family offers free safety program for teen drivers

American Family Insurance's Teen Safe Driver Program is now available in eight states, including Colorado.

Produced in conjunction with DriveCam Inc., the year-long program helps young drivers learn the ropes and is free to American Family auto insurance customers who have a teen driver. Register at

Results from a pilot program in Indiana, Minnesota and Wisconsin show the program reduces risky driving behavior by 70 percent or more, said Jack Salzwedel, American Family's president and chief operating officer.

An in-vehicle video and audio camera captures risky driving behavior, such as swerving, hard braking, sudden acceleration and collisions. The unit wirelessly sends the images and sounds to an analysis center, where analysts review the problem, add coaching comments and assign a risk score. Parents and teens receive weekly status reports via e-mail and can view the video clips.

No comments: