The Downtown Partnership will unveil its new branding campaign for downtown Colorado Springs during the St. Patrick’s Day parade Saturday down Tejon Street. A team of volunteers will distribute stickers that reflect the “Downtown 80903” campaign.
“It’s not only our Zip code, it’s a frame of mind and an understanding,” says Laszlo Palos, marketing director for the Downtown Partnership.
A new Web site, Downtown80903.com, is scheduled to launch May 1 with information on downtown happenings and attractions. See The Gazette for the parade route.