Friday, December 22, 2006

Blizzard creates sales opportunity

The holiday blizzard gave some Faricy Boys Chrysler Jeep associates a new twist for their sales pitches.

After the dealership in the Powers Auto Park closed at 1 p.m. Wednesday, some associates headed home in their Jeeps and along the way pulled out vehicles stuck in the snow, said Ben Faricy, one of the dealership owners.

“They were mainly two-wheel drive vehicles,” he said.

Sales associates handed their business cards to the drivers, telling them to visit the dealership.

"Usually our business picks up significantly after a storm like this becaues everyone realizes two-wheel-drive vehicles aren’t cut out for this weather,” Faricy said.

By Thursday afternoon, employees were still plowing the 11-acre lot and using snow brooms to brush off some 400 vehicles.

“We’ve got three plow trucks out there,” Faricy said, “and it’ll probably take us the majority of Friday to get everything cleared.”


V said...

I can see how "drives great in the snow" could be a strong selling point after this past week...

I was LOVING my Subaru for the same reason!

Anonymous said...

I think it's ridiculous to say that two-wheel drive cars aren't suited to Colorado driving. I've lived in various areas of Colorado (including the west slope) since 1979 and have driven in some of the worst blizzards ever (including the Thanksgiving '79 one) and have never owned anything but a front wheel drive car.

Driving successfully in wintry conditions depends more on driver skill than machinery.