Wednesday, October 11, 2006

Humana turns to the big screen for marketing effort

Humana, one of the nation's largest publicly traded health benefits company, is offering seniors eligible for Medicare a free screening of the 1942 classic "Casablanca." Attendees also have to sit through a short film called "Changing Lives," about Humana's new Mediare Advantage plans.

A local showing will be at 700 theaters around the nation, including Tinseltown Theatre, 1545 E. Cheyenne Mountain Blvd., at 10 a.m. Oct. 17, Oct. 24 and Oct. 31.

Showings also will be at Cinemark Carefree Circle Theatre, 3305 Cinema Point, at 10 a.m. on Oct. 12, Oct, 19, Oct. 26 and Nov. 2.

Refreshments will be served to all attendees. The special screening marks the first time in more than 60 yeras that the classic Huphrey Bogart epic will be seen nationally in movie theaters.

Seating is limited, so Medicare-eligible people and their caretakers may make resrvations by calling 1-866-836-7902 or see for more information.

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